Site-Creators

Archive for the ‘SEO Tips & Tid-bits’ Category

We are releasing our SEO eBook today. It is approximately 30 pages of SEO how to’s, with detailed information explaining the terms used is search engine optimization, the robots.txt file and good website maintenance. The book will sell for $26, though for a limited time will be on sale for $18.

Jeanne Meier explains the basic techniques that so many people have hired to employ. It has so much information that you might want to read it twice. =)

Jump over to our eBook tab to get more information.

When optimizing your website pages it is essential to focus on each page individually. You want your pages to stand independently.

Make sure that your page title, keywords and description represent the content of each respective  page. Google will display the first 66 characters of your page title in the SERP’s, ending with a full word – Longer descriptions are parsed to ensure that the last word displayed is a complete word. Your description is limited to approximately two short sentences or 150 characters.

It is also a good practice to maintain the same theme throughout your site, inclusive of your company name, address and phone number on each page. These are also items that search engines look at.

Never use the ‘one size fits all’ search engine optimization services that blanket your site with the same keywords and description for each page.

Several webmasters will use one main domain name and others as pointers, this is a common practice. Some will have one hosting account and house different types of websites on it, while posting backlinks to their other sites on each.

While using this practice it is important to realize that your shared hosting shares a common IP address block as well. This means that the search engines to not lend as much credibility to your backlinks because it’s obvious that the referring link is coming from the same hosting account.

If this is your practice, it is important to use dedicated IP’s for each hosting account; preferably from different webhosts or a webhost that assigns different Class C IP Addresses. Personally I recommend using a host like IX Webhosting, that offers up to o8 dedicated, class C hosting accounts for nearly the same price as Hostmonster, Hostgator or Lunar Pages (for Windows Hosting).

When reviewing your site for SEO, commonly overlooked are your directory and file names. These are just as important as your domain name and page title.

Remember to keep consistency across your directory and file names. Other than your index page, you do not want to have pages named index-1.html, index-2.html and then our-company.html and products.html.  You want to keep these consistent and preferably related to the content of each page.

Make sure that your directory names and file names correspond appropriately to your site. If you use the system of naming your directories by page title and each file within them as index.html, make sure to continue this. If you just name your file names by the page title, continue this. Stay consistent!

The success of any website is proportional to the traffic that it generates. Given this information, it is good to know where your traffic comes from.

Statistics show that 70% of website traffic is generated from search engines, and 89% of search engine traffic stems from the Big Three….

60% = Google
20% = Yahoo
9% = MSN/Live

The remaining 11% of the traffic makes up the smaller search engines, including AOL, Ask, DogPile, etc. These smaller search engines get their data from Google, Yahoo and MSN/Live. With this information, it is a safe bet that once you are listed among the Big Three, your site will be listed in the smaller search engines as well, and there is no need to submit to them individually.

Search Engine Optimization (SEO) is not as complex as many webmasters believe it is, and we will be posting tidbits of information, along with tips, tricks and how to’s here in our “Recent-Articles” area to help you get started on optimizing and marketing your website.

This article is probably a little shorter than what many will be, but the site is still new yet. Please make sure to bookmark us and check back often. We have an RSS feed too. =)